Terp Theory: Some Corporate Cannabis Whistle Blowing Headlines and Possible Market Maturation?
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    • Sep 23, 2021
    • 4 min read

Terp Theory: Some Corporate Cannabis Whistle Blowing Headlines and Possible Market Maturation?

Updated: Sep 26, 2021

When a criminal market suddenly becomes capitalism, honor amongst thieves ceases to exist and a legion of greedy Brad's will be quick to cut the legs out from under their competition, stifling it through a series of corporate Chad tactics. What was once incriminating knowledge about the inside workings of a competitors organization, is now Chad's ticket to expanded market access. Companies telling-on each other didn't just start... wait until the really dirty stuff starts to happen. Oh wait, maybe it already has...

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I try to keep up with industry headlines, but find myself largely disinterested in the topic of cannabis politics. Legislation is bought and sold and corporate interests have no limit on the control and influence they exert over state and local economies. Buy up your politicians and pay-to-play! Keeping up with bullshit headlines gets old real fast, as a bunch of career liars, a.k.a. politicians manipulate journalists into spewing their petty nonsense, rather than education and desperately needed cannabis information. After about eight decades of falsified science and government propaganda taught in schools, you would think there would be quite a bit about the plant to say... (misdirection is a corporate play.) To educate is to empower, something that works against corporate cannabis and all of their abysmal quality products.



The industry is dying and farmers are literally paying hash makers to carry the weed away.

Not really, but prices have reduced significantly as every CHAD in America with a few bucks decided to start a weed business. The same thing happened back in 2015, a year or two into Colorado's legalization when flower prices bottomed out, and real hash making was the incidental result. If it weren't for the rapidly declining prices, we probably wouldn't have discovered six star hash and live rosins, as no one was willing to risk their flowers for R&D until they were worthless. I guess some industry decline is the best thing that could happen to invite competition and improve the quality of the market's despicable retail products.



Competition is the one word entirely missing from the cannabis industry during medical markets, prop 215, and these first years of retail sales. Coming off parole in 2015, I was utterly appalled and even shocked at the incredibly poor quality of every flower on the shelf. More surprising was the total lack of industry knowledge in retail stores and their reliance on big name brands to dictate quality. The market has been such a novelty and fueled by hype for so long that enormous profit margins became the norm. Speaking to several farmers in Humboldt the message was the same: "Time to cut the fat" to stay profitable. The shelves have been packed with disgraceful products for as long as I can remember, yet the demand seemed endless. The industry is far from dying, and despite declining profit margins, maybe it's more like an industry trying hard to mature.


 


Market maturation can unfortunately hit the smaller brands and farms we like the most and I fear that competition will be stymied by dirty tactics, such as informing on other brands. Smaller margins mean millions instead of billions for the big guys, but can mean failure for small and independent brands and farms. From zoning and marijuana business regulations keeping towns dispensary free, to the lack of federal involvement, forcing a cash only business, the planners set things up in favor of big brands. Pay your taxes, yet receive none of the guarantees or incentives of a legal tax-paying business. While you could say, "all parties face the same obstacles," you're asking for the Wal-Mart of weed and forgetting the industry already exists. Deep pockets weren't supposed to be able to buy the whole industry, but it's exactly what is happening. Yeah, we are seeing it unfold right before our eyes and when my kids ask why we didn't claim a stake in the new industry, I'll be at a loss for words. The results of a million small moves all adding up to corporate cannabis.



And with the ole' oppressive force of poverty looming, some industry workers have been quick to team up with as many of these Chad's as possible. It's hard to blame them, but its where we are at. An entire culture and community invaded by corporate America, my worst fears for cannabis come true. I think the time to hope for favorable outcomes has passed us by and we're looking at the makings of the new market. Refusing to buy from these brands and supporting the real ones is the only way forward. In order to do this, the message remains the same as day one: choose solventless products and refuse everything else.



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Craft Cannabis Done Right by @humboldtkinefarms.


Who in their right mind creates a market and all of it's legislation without the testing required to even understand the product or the plant? Without federal oversight the research and testing necessary to properly regulate the industry is missing, replaced by corporate interests. Not to mention the science and research necessary to disprove decades of propaganda to those who still think Reefer Madness is true. And the few people who do understand the plant have nothing to do with the process. Man, if America isn't home of brash-stubbornness and determined ignorance in the face of fast profits, nowhere is.


By the way, did anyone ever apologize for the multi-generational damage done by criminalizing this plant? I didn't think so.

 

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